On November 11th Yourzine took off for attending the e-mail marketing conference in Barcelona. But, not just Yourzine. As an active participant Yourzine invited 15 accounts to join the conference in the Catalan pride.
For: sharing knowledge, getting to know the latest innovations on e-mail marketing and of course to strengthen the bond between agency and account.

Yourzine looks back on a very successful conference and we would like to take this opportunity to thank the organization and of course our accounts for joining us in spending these constructive days abroad.
We hope to see you next year!

Be sure to check out the daily reports and the pictures!

The key-note speech by David Daniels (VP and Principal Analyst, Forrester Research) was introduced by the host of the European Email Marketin Conference, Jeanniey Mullen. Both of them are co-authors of the book Email Marketing "An hour a Day". David gave an overview of the USA and European market. Which resulted in the conclusion that they are very similar.

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It’s you and me against the spammers
Presentation by Mark Risher (Senior Director of product management and Spam Czar”, Yahoo mail)

He told us that Yahoo blocks 1.000.000.000 mails an hour!! Therefore it is important to make sure that your mail is not qualified as spam. Yahoo blocks so....

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